Adtech Cafe - Episode 1: The World of CTV - A chat with Richie Hyden, IRIS.TV
Outline
During this talk, Richie Hyden, the president of IRIS.TV, visits the Adtech Cafe to talk about CTV. He shares what's good, what's not, and what's coming next in the world of CTV. John and Richie talk about the difficulties and possibilities in the advertising technology world. They also discuss the importance of being able to access and use data easily, the use of contextual targeting, and the changes happening in Connected TV.
Key speakers
- John Piccone, Americas Regional President of Adform
- Richie Hyden, President of Iris TV
Agenda
- Introduction to the changing state of adtech
- Explanation of IRIS TV's role as a video data platform
- Discussion on data accessibility and interoperability in the video space
- Importance of contextual targeting in advertising
- Examination of the evolution and challenges of CTV
- The role of third-party data partners in creating a standard definition for content