Have a deal with a publisher and ready to start serving your ads? Create a direct line item with Adform's Ad Server. Direct line items show your ads on inventory agreed upon with publishers. We'll walk you through creating a...
The Sell-Side Platform (SSP) Certification empowers you to manage your advertising inventory, create deals, and overcome common challenges to maximize revenue. Get the tools and tips you need to make smarter decisions and boost your advertising success,.
The Ad Server Certification teaches you how to manage ad serving operations, from setting up campaigns to analyzing performance, using Adform's tools and best practices. Simplify workflows, boost campaign performance, and achieve better results.
Learn how to navigate the platform with ease and efficiency, and explore powerful tools such as bulk editing, and custom views. Throughout the course, we'll share tips and tricks to help you work more efficiently in Adform FLOW.
The DOOH Planner supercharges your campaigns with a dynamic map, giving you faster planning, smarter decisions, and greater impact.
In this course, you’ll learn about sustainable media within the adtech space, why Adform believes trading sustainably is important, and how to implement Adform's five sustainable trading tips.
Video ads are very important in online advertising and can be used on many different platforms. In this course, we'll show you the different types of video banners and how to set them up.
Programmatic deals are an essential part of the programmatic landscape. In this course, we'll cover the different deals types, and show you how to set up and use deals.
You've set up budget flights, now you want to know how to edit and report on them to improve your campaign strategy. This course will show you how.
Programmatic guaranteed deals offer a unique opportunity for advertisers and publishers to secure premium ad inventory in a more direct and controlled manner. During this course, we'll cover the fundamentals of programmatic guaranteed deals for advertisers.
Move beyond impressions and device counts to understand your campaign's true reach. This course teaches you to build custom reports that measure both unique reach and average frequency.
Ready to make your programmatic line items more impactful and cost-effective? In this course, you'll learn the different targeting options and how to add them to your line items to reach your target audience and to avoid overspend.
Container tags allow you to add more scripts to your tracking points. In this short course, you'll learn how to create and implement container tags.
Programmatic line items are the foundation of programmatic ad buying, letting you customize budgets, targeting, and ad delivery. This course will guide you through the process step by step of setting up a programmatic line item in Adform's DSP.
In these two new courses, you'll learn how to build audiences from first-party data and apply them to your campaigns using Audience Manager.
This beginner course explores the interface of the Adform SSP platform.
Learn to manage and edit deals, troubleshoot delivery issues, and use the performance dashboard to evaluate outcomes and identify improvements.
This course is for you if you want to learn when and how to use deals to sell your inventory.
Reporting can give you insights to help you take your campaigns to the next level. In this course, you'll learn about the different types of reporting available in Adform FLOW.
This course is for you if you 're an account administrator and you want to learn how to set up your SSP account.
Before you set up campaigns and line items in the Ad Server, you need to set up your media database in Media Management. This short course will show you how.
By the end of this course, you'll be able to confidently explain the differences between standard and ID Fusion reporting. You'll learn how frequency is optimized and reported, and understand how conversions are attributed with ID Fusion.
The Demand-Side Platform (DSP) Certification gives you the skills to create and manage programmatic campaigns, build targeting strategies, and align them with your business goals. Get ready to make smarter, more effective programmatic campaigns with Adform's DSP.
