Explore Sustainable Trading Strategies
In this course, you’ll learn about sustainable media within the adtech space, why Adform believes trading sustainably is important, and how to implement Adform's five sustainable trading tips.
All Activities
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Increase Awareness with Video
This course covers the best practices for setting up video campaigns with awareness goals. We'll cover buying strategies, general set up, and how to build reports to help you reach your awareness goals through video.
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Troubleshoot Deals
Learn how to effectively troubleshoot deals. This course covers the tools to check deal delivery and how to fix common challenges related to deals. You'll also learn how to use the new troubleshoot feature to find reasons for filtered bid...
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Get Started with DOOH on Adform
This learning path covers everything you need to run DOOH campaigns with Adform. You will learn the basics of Adform FLOW, including how to create advertisers, set up and manage deals. You'll learn how to use the DOOH Planner, and...
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Understand and Manage Attribution Discrepancies
Understanding how platforms collect and report data is key to accurate campaign analysis. This course explores the causes of discrepancies and how to identify, interpret, and manage them.
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Set Up Your SSP Account
This course is for you if you 're an account administrator and you want to learn how to set up your SSP account.
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Create Programmatic Deals
Programmatic deals are an essential part of the programmatic landscape. In this course, we'll cover the different deals types, and show you how to set up and use deals.
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Work with Audience Manager
In these two new courses, you'll learn how to build audiences from first-party data and apply them to your campaigns using Audience Manager.
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Understand Budget Flights
Discover how to use budget flights to streamline your budget management. Strategically distribute your programmatic budget across different periods, gain greater control over spending, and simplify campaign delivery.
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Turn Your Marketing Strategy Into Measurable Goals
We'll look at how the marketing funnel can help you define your campaign goals. Use our suggested key performance indicators (KPIs) to track your goals, and learn about buying strategies.
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Create a CTV Campaign
In this course, we'll equip you with the knowledge and skills to leverage the advantages of Connected TV (CTV) and successfully create, manage, and track CTV campaigns.
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DSP Certification
The Demand-Side Platform (DSP) Certification gives you the skills to create and manage programmatic campaigns, build targeting strategies, and align them with your business goals. Get ready to make smarter, more effective programmatic campaigns with Adform's DSP.
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A Beginner's Guide To Adtech
Learning about digital advertising can be overwhelming because of industry-specific terminology and concepts. In this beginner course, we aim to help you understand the role of advertising technology in digital advertising.
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Account Operations Certification
The Account Operations Certification is designed to help you manage user access, set up advertisers, organize media, and implement Site Tracking in Adform FLOW. Streamline operations and enhance account management efficiency to support your team's success.
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SSP Certification
The Sell-Side Platform (SSP) Certification empowers you to manage your advertising inventory, create deals, and overcome common challenges to maximize revenue. Get the tools and tips you need to make smarter decisions and boost your advertising success,.
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Optimize Line Items with Recommendations
Recommendations just became smarter. In this course, you'll explore how recommendations work, where to find them, and how to review their expected impact before taking action.
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Understand Identity
This course will explore the role of identity in digital advertising. We'll go over essential concepts and how you can deal with changes in the industry.
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Manage Programmatic Deals
Learn to manage and edit deals, troubleshoot delivery issues, and use the performance dashboard to evaluate outcomes and identify improvements.
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Monetize Your Inventory By Creating Deals
This course is for you if you want to learn when and how to use deals to sell your inventory.
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Add and Manage Media
Before you set up campaigns and line items in the Ad Server, you need to set up your media database in Media Management. This short course will show you how.
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Navigate Adform FLOW
Learn how to navigate the platform with ease and efficiency, and explore powerful tools such as bulk editing, and custom views. Throughout the course, we'll share tips and tricks to help you work more efficiently in Adform FLOW.
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A Guide to User Management for Account Administrators
This course is for account administrators who are responsible for managing their business account. It covers examples of account setups, User Management key concepts, recommendations, and best practice.
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Upload Third-Party Ads
Gain confidence in serving and tracking third-party ads with Adform. You'll learn how to insert Adform's click macro, check the third-party ad is validated, and test the click tag.
