Add and Manage Media
Before you set up campaigns and line items in the Ad Server, you need to set up your media database in Media Management. This short course will show you how.
All Activities
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An Advertiser's Guide to Programmatic Guaranteed Deals
Programmatic guaranteed deals offer a unique opportunity for advertisers and publishers to secure premium ad inventory in a more direct and controlled manner. During this course, we'll cover the fundamentals of programmatic guaranteed deals for advertisers.
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Set Up Your SSP Account
This course is for you if you 're an account administrator and you want to learn how to set up your SSP account.
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Drive Omnichannel Success with Campaign Planner
Optimize your campaign strategy with our new Campaign Planner, powered by Adform IQ. Discover how to use the Planner for forecasting and recommendations to create and activate campaign plans, while maintaining full control over the process.
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Troubleshoot Deals
Learn how to effectively troubleshoot deals. This course covers the tools to check deal delivery and how to fix common challenges related to deals. You'll also learn how to use the new troubleshoot feature to find reasons for filtered bid...
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Create and Manage Campaigns
Campaigns are your first step to making orders or line items. The settings you choose for your campaign will affect the orders and line items you make later. In this course, we'll cover how to set up a campaign and...
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Account Operations Certification
The Account Operations Certification is designed to help you manage user access, set up advertisers, organize media, and implement Site Tracking in Adform FLOW. Streamline operations and enhance account management efficiency to support your team's success.
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Manage and Report on Budget Flights
You've set up budget flights, now you want to know how to edit and report on them to improve your campaign strategy. This course will show you how.
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A Guide to User Management for Account Administrators
This course is for account administrators who are responsible for managing their business account. It covers examples of account setups, User Management key concepts, recommendations, and best practice.
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Ad Server Certification
The Ad Server Certification teaches you how to manage ad serving operations, from setting up campaigns to analyzing performance, using Adform's tools and best practices. Simplify workflows, boost campaign performance, and achieve better results.
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Add Container Tags to Your Site Tracking
Container tags allow you to add more scripts to your tracking points. In this short course, you'll learn how to create and implement container tags.
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Configure Targeting for Programmatic Line Items
Ready to make your programmatic line items more impactful and cost-effective? In this course, you'll learn the different targeting options and how to add them to your line items to reach your target audience and to avoid overspend.
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Explore Sustainable Trading Strategies
In this course, you’ll learn about sustainable media within the adtech space, why Adform believes trading sustainably is important, and how to implement Adform's five sustainable trading tips.
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Transform Your Campaigns with Dynamic Ads
Deliver personalized, high-impact ads to the right audience automatically with Adform’s Dynamic Creative Optimization (DCO). In this course, you'll discover how dynamic ads work, why they're essential for modern advertising, and how to create them.
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Set Up Video Banners
Video ads are very important in online advertising and can be used on many different platforms. In this course, we'll show you the different types of video banners and how to set them up.
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Understand ID Fusion Reporting
By the end of this course, you'll be able to confidently explain the differences between standard and ID Fusion reporting. You'll learn how frequency is optimized and reported, and understand how conversions are attributed with ID Fusion.
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Understand and Manage Attribution Discrepancies
Understanding how platforms collect and report data is key to accurate campaign analysis. This course explores the causes of discrepancies and how to identify, interpret, and manage them.
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Create and Manage Direct Line Items
Have a deal with a publisher and ready to start serving your ads? Create a direct line item with Adform's Ad Server. Direct line items show your ads on inventory agreed upon with publishers. We'll walk you through creating a...
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Monetize Your Inventory By Creating Deals
This course is for you if you want to learn when and how to use deals to sell your inventory.
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Create and Manage Orders
Orders help you group line items in your campaign based on your advertising plan or marketing goals. But what if you need to customize your orders? In this course, we'll teach you how to create orders and how to configure...
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Learn Buying Strategies for Effective Campaign Setup
Learn how to choose and apply the right programmatic buying strategies to achieve your campaign goals.
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Navigate the SSP Interface
This beginner course explores the interface of the Adform SSP platform.
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Understand Identity
This course will explore the role of identity in digital advertising. We'll go over essential concepts and how you can deal with changes in the industry.
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Increase Awareness with Video
This course covers the best practices for setting up video campaigns with awareness goals. We'll cover buying strategies, general set up, and how to build reports to help you reach your awareness goals through video.
