Explore Sustainable Trading Strategies
In this course, you’ll learn about sustainable media within the adtech space, why Adform believes trading sustainably is important, and how to implement Adform's five sustainable trading tips.
In this course, you’ll learn about sustainable media within the adtech space, why Adform believes trading sustainably is important, and how to implement Adform's five sustainable trading tips.
Campaigns are your first step to making orders or line items. The settings you choose for your campaign will affect the orders and line items you make later. In this course, we'll cover how to set up a campaign and...
The Sell-Side Platform (SSP) Certification empowers you to manage your advertising inventory, create deals, and overcome common challenges to maximize revenue. Get the tools and tips you need to make smarter decisions and boost your advertising success,.
Optimize your campaign strategy with our new Campaign Planner, powered by Adform IQ. Discover how to use the Planner for forecasting and recommendations to create and activate campaign plans, while maintaining full control over the process.
The Account Operations Certification is designed to help you manage user access, set up advertisers, organize media, and implement Site Tracking in Adform FLOW. Streamline operations and enhance account management efficiency to support your team's success.
This course will explore the role of identity in digital advertising. We'll go over essential concepts and how you can deal with changes in the industry.
The Ad Server Certification teaches you how to manage ad serving operations, from setting up campaigns to analyzing performance, using Adform's tools and best practices. Simplify workflows, boost campaign performance, and achieve better results.
Container tags allow you to add more scripts to your tracking points. In this short course, you'll learn how to create and implement container tags.
Before you set up campaigns and line items in the Ad Server, you need to set up your media database in Media Management. This short course will show you how.
This course is for you if you want to learn when and how to use deals to sell your inventory.
The DOOH Planner supercharges your campaigns with a dynamic map, giving you faster planning, smarter decisions, and greater impact.
Learn how to effectively troubleshoot deals. This course covers the tools to check deal delivery and how to fix common challenges related to deals. You'll also learn how to use the new troubleshoot feature to find reasons for filtered bid...
This beginner course explores the interface of the Adform SSP platform.
Have a deal with a publisher and ready to start serving your ads? Create a direct line item with Adform's Ad Server. Direct line items show your ads on inventory agreed upon with publishers. We'll walk you through creating a...
Move beyond impressions and device counts to understand your campaign's true reach. This course teaches you to build custom reports that measure both unique reach and average frequency.
Programmatic guaranteed deals offer a unique opportunity for advertisers and publishers to secure premium ad inventory in a more direct and controlled manner. During this course, we'll cover the fundamentals of programmatic guaranteed deals for advertisers.
Is your Site Tracking set up and activated, and now you're looking for guidance on how to handle and generate reports for your tracking data? This course teaches you to manage and report on tracking points.
This course is for account administrators who are responsible for managing their business account. It covers examples of account setups, User Management key concepts, recommendations, and best practice.
Campaign optimization improves the chances that your campaign wins auctions, serves impressions, and gets higher engagement. In this course, we’ll look at how to use Adform’s recommendations to optimize your programmatic line items.
Programmatic deals are an essential part of the programmatic landscape. In this course, we'll cover the different deals types, and show you how to set up and use deals.
Orders help you group line items in your campaign based on your advertising plan or marketing goals. But what if you need to customize your orders? In this course, we'll teach you how to create orders and how to configure...
This course covers the best practices for setting up video campaigns with awareness goals. We'll cover buying strategies, general set up, and how to build reports to help you reach your awareness goals through video.
In this course, we'll uncover the power of ID Fusion. We'll explore the benefits of moving to first-party IDs, and explain how to set up your campaigns to work with first-party IDs.
Learn how to choose and apply the right programmatic buying strategies to achieve your campaign goals.