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57 results returned

  • Manage Programmatic Deals

    Learn to manage and edit deals, troubleshoot delivery issues, and use the performance dashboard to evaluate outcomes and identify improvements. 

    • Duration 10m
    • Rating 5.0
    • Beginner

  • Set Up Video Banners

    Video ads are very important in online advertising and can be used on many different platforms. In this course, we'll show you the different types of video banners and how to set them up.

    • Duration 10m
    • Rating 3.0

  • Manage and Report on Budget Flights

    You've set up budget flights, now you want to know how to edit and report on them to improve your campaign strategy. This course will show you how.

    • Duration 10m
    • Intermediate

  • An Advertiser's Guide to Programmatic Guaranteed Deals

    Programmatic guaranteed deals offer a unique opportunity for advertisers and publishers to secure premium ad inventory in a more direct and controlled manner. During this course, we'll cover the fundamentals of programmatic guaranteed deals for advertisers.  

    • Duration 10m
    • Rating 5.0
    • Beginner

  • Troubleshoot Deals

    Learn how to effectively troubleshoot deals. This course covers the tools to check deal delivery and how to fix common challenges related to deals. You'll also learn how to use the new troubleshoot feature to find reasons for filtered bid...

    • Duration 15m
    • Rating 5.0
    • Beginner

  • Create and Manage Direct Line Items

    Have a deal with a publisher and ready to start serving your ads? Create a direct line item with Adform's Ad Server. Direct line items show your ads on inventory agreed upon with publishers. We'll walk you through creating a...

    • Duration 5m
    • Beginner

  • Create and Manage Programmatic Line Items

    Programmatic line items are the foundation of programmatic ad buying, letting you customize budgets, targeting, and ad delivery. This course will guide you through the process step by step of setting up a programmatic line item in Adform's DSP.

    • Duration 15m
    • Beginner

  • Understand Identity

    This course will explore the role of identity in digital advertising. We'll go over essential concepts and how you can deal with changes in the industry. 

    • Duration 25m
    • Rating 4.8
    • Beginner

  • Configure Targeting for Programmatic Line Items

    Ready to make your programmatic line items more impactful and cost-effective? In this course, you'll learn the different targeting options and how to add them to your line items to reach your target audience and to avoid overspend. 

    • Duration 15m
    • Rating 5.0
    • Beginner

  • Understand Budget Flights

    Discover how to use budget flights to streamline your budget management. Strategically distribute your programmatic budget across different periods, gain greater control over spending, and simplify campaign delivery.

    • Duration 15m
    • Intermediate

  • Account Operations Certification

    The Account Operations Certification is designed to help you manage user access, set up advertisers, organize media, and implement Site Tracking in Adform FLOW. Streamline operations and enhance account management efficiency to support your team's success.

    • Path
    • Duration 1.5h
    • Beginner
    • Credential

  • Create and Manage Orders

    Orders help you group line items in your campaign based on your advertising plan or marketing goals. But what if you need to customize your orders? In this course, we'll teach you how to create orders and how to configure...

    • Duration 5m
    • Beginner

  • Understand ID Fusion Reporting

    By the end of this course, you'll be able to confidently explain the differences between standard and ID Fusion reporting. You'll learn how frequency is optimized and reported, and understand how conversions are attributed with ID Fusion. 

    • Duration 30m
    • Rating 4.5

  • Evaluate your Campaign Reach

    Move beyond impressions and device counts to understand your campaign's true reach. This course teaches you to build custom reports that measure both unique reach and average frequency.

    • Duration 15m
    • Rating 5.0
    • Intermediate

  • Ad Server Certification

    The Ad Server Certification teaches you how to manage ad serving operations, from setting up campaigns to analyzing performance, using Adform's tools and best practices. Simplify workflows, boost campaign performance, and achieve better results. 

    • Path
    • Duration 2.8h
    • Beginner
    • Credential

  • Set Up Your SSP Account

    This course is for you if you 're an account administrator and you want to learn how to set up your SSP account.

    • Duration 20m
    • Beginner

  • Increase Awareness with Video

    This course covers the best practices for setting up video campaigns with awareness goals. We'll cover buying strategies, general set up, and how to build reports to help you reach your awareness goals through video.

    • Duration 20m
    • Intermediate

  • Upload Third-Party Ads

    Gain confidence in serving and tracking third-party ads with Adform. You'll learn how to insert Adform's click macro, check the third-party ad is validated, and test the click tag. 

    • Duration 10m
    • Rating 5.0
    • Beginner

  • Report on Your Campaigns

    Reporting can give you insights to help you take your campaigns to the next level. In this course, you'll learn about the different types of reporting available in Adform FLOW.

    • Duration 20m
    • Rating 5.0
    • Beginner

  • Create and Manage Campaigns

    Campaigns are your first step to making orders or line items. The settings you choose for your campaign will affect the orders and line items you make later. In this course, we'll cover how to set up a campaign and...

    • Duration 15m
    • Beginner

  • Add and Manage Media

    Before you set up campaigns and line items in the Ad Server, you need to set up your media database in Media Management. This short course will show you how.

    • Duration 10m
    • Beginner