Manage Programmatic Deals
Learn to manage and edit deals, troubleshoot delivery issues, and use the performance dashboard to evaluate outcomes and identify improvements.
All Activities
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Set Up Video Banners
Video ads are very important in online advertising and can be used on many different platforms. In this course, we'll show you the different types of video banners and how to set them up.
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Manage and Report on Budget Flights
You've set up budget flights, now you want to know how to edit and report on them to improve your campaign strategy. This course will show you how.
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An Advertiser's Guide to Programmatic Guaranteed Deals
Programmatic guaranteed deals offer a unique opportunity for advertisers and publishers to secure premium ad inventory in a more direct and controlled manner. During this course, we'll cover the fundamentals of programmatic guaranteed deals for advertisers.
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Create and Manage Orders
Orders help you group line items in your campaign based on your advertising plan or marketing goals. But what if you need to customize your orders? In this course, we'll teach you how to create orders and how to configure...
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Create and Manage Direct Line Items
Have a deal with a publisher and ready to start serving your ads? Create a direct line item with Adform's Ad Server. Direct line items show your ads on inventory agreed upon with publishers. We'll walk you through creating a...
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Configure Targeting for Programmatic Line Items
Ready to make your programmatic line items more impactful and cost-effective? In this course, you'll learn the different targeting options and how to add them to your line items to reach your target audience and to avoid overspend.
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Understand ID Fusion Reporting
By the end of this course, you'll be able to confidently explain the differences between standard and ID Fusion reporting. You'll learn how frequency is optimized and reported, and understand how conversions are attributed with ID Fusion.
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Evaluate your Campaign Reach
Move beyond impressions and device counts to understand your campaign's true reach. This course teaches you to build custom reports that measure both unique reach and average frequency.
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Ad Server Certification
The Ad Server Certification teaches you how to manage ad serving operations, from setting up campaigns to analyzing performance, using Adform's tools and best practices. Simplify workflows, boost campaign performance, and achieve better results.
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Upload Third-Party Ads
Gain confidence in serving and tracking third-party ads with Adform. You'll learn how to insert Adform's click macro, check the third-party ad is validated, and test the click tag.
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Understand Budget Flights
Discover how to use budget flights to streamline your budget management. Strategically distribute your programmatic budget across different periods, gain greater control over spending, and simplify campaign delivery.
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Account Operations Certification
The Account Operations Certification is designed to help you manage user access, set up advertisers, organize media, and implement Site Tracking in Adform FLOW. Streamline operations and enhance account management efficiency to support your team's success.
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A Guide to User Management for Account Administrators
This course is for account administrators who are responsible for managing their business account. It covers examples of account setups, User Management key concepts, recommendations, and best practice.
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Troubleshoot Deals
Learn how to effectively troubleshoot deals. This course covers the tools to check deal delivery and how to fix common challenges related to deals. You'll also learn how to use the new troubleshoot feature to find reasons for filtered bid...
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Drive Omnichannel Success with Campaign Planner
Optimize your campaign strategy with our new Campaign Planner, powered by Adform IQ. Discover how to use the Planner for forecasting and recommendations to create and activate campaign plans, while maintaining full control over the process.
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Optimize Line Items with Recommendations
Campaign optimization improves the chances that your campaign wins auctions, serves impressions, and gets higher engagement. In this course, we’ll look at how to use Adform’s recommendations to optimize your programmatic line items.
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Set Up Your SSP Account
This course is for you if you 're an account administrator and you want to learn how to set up your SSP account.
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Add Container Tags to Your Site Tracking
Container tags allow you to add more scripts to your tracking points. In this short course, you'll learn how to create and implement container tags.
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Increase Awareness with Video
This course covers the best practices for setting up video campaigns with awareness goals. We'll cover buying strategies, general set up, and how to build reports to help you reach your awareness goals through video.
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Plan DOOH Campaigns
The DOOH Planner supercharges your campaigns with a dynamic map, giving you faster planning, smarter decisions, and greater impact.
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Manage and Report on Tracking Points
Is your Site Tracking set up and activated, and now you're looking for guidance on how to handle and generate reports for your tracking data? This course teaches you to manage and report on tracking points.
