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57 results returned

  • Work with Audience Manager

    In these two new courses, you'll learn how to build audiences from first-party data and apply them to your campaigns using Audience Manager.

    • Path
    • Rating 5.0
    • Beginner

  • SSP Certification

    The Sell-Side Platform (SSP) Certification empowers you to manage your advertising inventory, create deals, and overcome common challenges to maximize revenue. Get the tools and tips you need to make smarter decisions and boost your advertising success,.

    • Path
    • Duration 2.1h
    • Beginner
    • Credential

  • DSP Certification

    The Demand-Side Platform (DSP) Certification gives you the skills to create and manage programmatic campaigns, build targeting strategies, and align them with your business goals. Get ready to make smarter, more effective programmatic campaigns with Adform's DSP.

    • Path
    • Duration 3.6h
    • Rating 5.0
    • Beginner
    • Credential

  • Add Container Tags to Your Site Tracking

    Container tags allow you to add more scripts to your tracking points. In this short course, you'll learn how to create and implement container tags.

    • Duration 5m
    • Beginner

  • Explore Sustainable Trading Strategies

    In this course, you’ll learn about sustainable media within the adtech space, why Adform believes trading sustainably is important, and how to implement Adform's five sustainable trading tips.

    • Duration 40m
    • Rating 5.0
    • Beginner

  • Navigate Adform FLOW

    Learn how to navigate the platform with ease and efficiency, and explore powerful tools such as bulk editing, and custom views. Throughout the course, we'll share tips and tricks to help you work more efficiently in Adform FLOW.

    • Duration 15m
    • Rating 5.0
    • Beginner

  • Create Programmatic Deals

    Programmatic deals are an essential part of the programmatic landscape. In this course, we'll cover the different deals types, and show you how to set up and use deals. 

    • Duration 10m
    • Rating 4.3
    • Beginner

  • Turn Your Marketing Strategy Into Measurable Goals

    We'll look at how the marketing funnel can help you define your campaign goals. Use our suggested key performance indicators (KPIs) to track your goals, and learn about buying strategies.

    • Duration 20m
    • Rating 3.7
    • Beginner

  • Understand and Manage Attribution Discrepancies

    Understanding how platforms collect and report data is key to accurate campaign analysis. This course explores the causes of discrepancies and how to identify, interpret, and manage them.

    • Duration 15m
    • Rating 5.0
    • Intermediate

  • Drive Omnichannel Success with Campaign Planner

    Optimize your campaign strategy with our new Campaign Planner, powered by Adform IQ. Discover how to use the Planner for forecasting and recommendations to create and activate campaign plans, while maintaining full control over the process.

    • Duration 25m
    • Rating 4.7
    • Beginner

  • Transform Your Campaigns with Dynamic Ads

    Deliver personalized, high-impact ads to the right audience automatically with Adform’s Dynamic Creative Optimization (DCO). In this course, you'll discover how dynamic ads work, why they're essential for modern advertising, and how to create them.

    • Duration 15m
    • Rating 5.0
    • Intermediate

  • A Guide to User Management for Account Administrators

    This course is for account administrators who are responsible for managing their business account. It covers examples of account setups, User Management key concepts, recommendations, and best practice.

    • Duration 35m
    • Rating 5.0
    • Beginner

  • Add and Manage Media

    Before you set up campaigns and line items in the Ad Server, you need to set up your media database in Media Management. This short course will show you how.

    • Duration 10m
    • Beginner

  • Report on Your Campaigns

    Reporting can give you insights to help you take your campaigns to the next level. In this course, you'll learn about the different types of reporting available in Adform FLOW.

    • Duration 20m
    • Rating 5.0
    • Beginner

  • Create and Manage Campaigns

    Campaigns are your first step to making orders or line items. The settings you choose for your campaign will affect the orders and line items you make later. In this course, we'll cover how to set up a campaign and...

    • Duration 15m
    • Beginner

  • Explore the Advantages of ID Fusion

    In this course, we'll uncover the power of ID Fusion. We'll explore the benefits of moving to first-party IDs, and explain how to set up your campaigns to work with first-party IDs. 

    • Duration 30m
    • Rating 5.0
    • Beginner

  • Manage and Report on Tracking Points

    Is your Site Tracking set up and activated, and now you're looking for guidance on how to handle and generate reports for your tracking data? This course teaches you to manage and report on tracking points. 

    • Duration 15m
    • Rating 4.7
    • Beginner

  • Upload Third-Party Ads

    Gain confidence in serving and tracking third-party ads with Adform. You'll learn how to insert Adform's click macro, check the third-party ad is validated, and test the click tag. 

    • Duration 10m
    • Rating 5.0
    • Beginner

  • Increase Awareness with Video

    This course covers the best practices for setting up video campaigns with awareness goals. We'll cover buying strategies, general set up, and how to build reports to help you reach your awareness goals through video.

    • Duration 20m
    • Intermediate

  • Plan DOOH Campaigns

    The DOOH Planner supercharges your campaigns with a dynamic map, giving you faster planning, smarter decisions, and greater impact.

    • Path
    • Intermediate