Deliver personalized, high-impact ads to the right audience automatically with Adform’s Dynamic Creative Optimization (DCO). In this course, you'll discover how dynamic ads work, why they're essential for modern advertising, and how to create them.
Container tags allow you to add more scripts to your tracking points. In this short course, you'll learn how to create and implement container tags.
Before you set up campaigns and line items in the Ad Server, you need to set up your media database in Media Management. This short course will show you how.
Reporting can give you insights to help you take your campaigns to the next level. In this course, you'll learn about the different types of reporting available in Adform FLOW.
Learn how to navigate the platform with ease and efficiency, and explore powerful tools such as bulk editing, and custom views. Throughout the course, we'll share tips and tricks to help you work more efficiently in Adform FLOW.
Understanding how platforms collect and report data is key to accurate campaign analysis. This course explores the causes of discrepancies and how to identify, interpret, and manage them.
This course is for you if you 're an account administrator and you want to learn how to set up your SSP account.
This course is for account administrators who are responsible for managing their business account. It covers examples of account setups, User Management key concepts, recommendations, and best practice.
The Sell-Side Platform (SSP) Certification empowers you to manage your advertising inventory, create deals, and overcome common challenges to maximize revenue. Get the tools and tips you need to make smarter decisions and boost your advertising success,.
In this course, we'll uncover the power of ID Fusion. We'll explore the benefits of moving to first-party IDs, and explain how to set up your campaigns to work with first-party IDs.
Programmatic deals are an essential part of the programmatic landscape. In this course, we'll cover the different deals types, and show you how to set up and use deals.
The Account Operations Certification is designed to help you manage user access, set up advertisers, organize media, and implement Site Tracking in Adform FLOW. Streamline operations and enhance account management efficiency to support your team's success.
The Ad Server Certification teaches you how to manage ad serving operations, from setting up campaigns to analyzing performance, using Adform's tools and best practices. Simplify workflows, boost campaign performance, and achieve better results.
By the end of this course, you'll be able to confidently explain the differences between standard and ID Fusion reporting. You'll learn how frequency is optimized and reported, and understand how conversions are attributed with ID Fusion.
We'll look at how the marketing funnel can help you define your campaign goals. Use our suggested key performance indicators (KPIs) to track your goals, and learn about buying strategies.
You've set up budget flights, now you want to know how to edit and report on them to improve your campaign strategy. This course will show you how.
Campaign optimization improves the chances that your campaign wins auctions, serves impressions, and gets higher engagement. In this course, we’ll look at how to use Adform’s recommendations to optimize your programmatic line items.
Optimize your campaign strategy with our new Campaign Planner, powered by Adform IQ. Discover how to use the Planner for forecasting and recommendations to create and activate campaign plans, while maintaining full control over the process.
Gain confidence in serving and tracking third-party ads with Adform. You'll learn how to insert Adform's click macro, check the third-party ad is validated, and test the click tag.
Move beyond impressions and device counts to understand your campaign's true reach. This course teaches you to build custom reports that measure both unique reach and average frequency.
This course is for you if you want to learn when and how to use deals to sell your inventory.
Have a deal with a publisher and ready to start serving your ads? Create a direct line item with Adform's Ad Server. Direct line items show your ads on inventory agreed upon with publishers. We'll walk you through creating a...
This course will explore the role of identity in digital advertising. We'll go over essential concepts and how you can deal with changes in the industry.
This beginner course explores the interface of the Adform SSP platform.
