Understand and Manage Attribution Discrepancies
Understanding how platforms collect and report data is key to accurate campaign analysis. This course explores the causes of discrepancies and how to identify, interpret, and manage them.
All Activities
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Create and Manage Campaigns
Campaigns are your first step to making orders or line items. The settings you choose for your campaign will affect the orders and line items you make later. In this course, we'll cover how to set up a campaign and...
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Manage Programmatic Deals
Learn to manage and edit deals, troubleshoot delivery issues, and use the performance dashboard to evaluate outcomes and identify improvements.
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Understand Identity
This course will explore the role of identity in digital advertising. We'll go over essential concepts and how you can deal with changes in the industry.
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Create and Manage Orders
Orders help you group line items in your campaign based on your advertising plan or marketing goals. But what if you need to customize your orders? In this course, we'll teach you how to create orders and how to configure...
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Account Operations Certification
The Account Operations Certification is designed to help you manage user access, set up advertisers, organize media, and implement Site Tracking in Adform FLOW. Streamline operations and enhance account management efficiency to support your team's success.
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A Beginner's Guide To Adtech
Learning about digital advertising can be overwhelming because of industry-specific terminology and concepts. In this beginner course, we aim to help you understand the role of advertising technology in digital advertising.
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Turn Your Marketing Strategy Into Measurable Goals
We'll look at how the marketing funnel can help you define your campaign goals. Use our suggested key performance indicators (KPIs) to track your goals, and learn about buying strategies.
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Work with Audience Manager
In these two new courses, you'll learn how to build audiences from first-party data and apply them to your campaigns using Audience Manager.
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DSP Certification
The Demand-Side Platform (DSP) Certification gives you the skills to create and manage programmatic campaigns, build targeting strategies, and align them with your business goals. Get ready to make smarter, more effective programmatic campaigns with Adform's DSP.
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Create a CTV Campaign
In this course, we'll equip you with the knowledge and skills to leverage the advantages of Connected TV (CTV) and successfully create, manage, and track CTV campaigns.
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Understand Budget Flights
Discover how to use budget flights to streamline your budget management. Strategically distribute your programmatic budget across different periods, gain greater control over spending, and simplify campaign delivery.
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Troubleshoot Deals
Learn how to effectively troubleshoot deals. This course covers the tools to check deal delivery and how to fix common challenges related to deals. You'll also learn how to use the new troubleshoot feature to find reasons for filtered bid...
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Drive Omnichannel Success with Campaign Planner
Optimize your campaign strategy with our new Campaign Planner, powered by Adform IQ. Discover how to use the Planner for forecasting and recommendations to create and activate campaign plans, while maintaining full control over the process.
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Set Up Your SSP Account
This course is for you if you 're an account administrator and you want to learn how to set up your SSP account.
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Report on Your Campaigns
Reporting can give you insights to help you take your campaigns to the next level. In this course, you'll learn about the different types of reporting available in Adform FLOW.
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Optimize Line Items with Recommendations
Recommendations just became smarter. In this course, you'll explore how recommendations work, where to find them, and how to review their expected impact before taking action.
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Monetize Your Inventory By Creating Deals
This course is for you if you want to learn when and how to use deals to sell your inventory.
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Navigate the SSP Interface
This beginner course explores the interface of the Adform SSP platform.
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Create and Manage Direct Line Items
Have a deal with a publisher and ready to start serving your ads? Create a direct line item with Adform's Ad Server. Direct line items show your ads on inventory agreed upon with publishers. We'll walk you through creating a...
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Ad Server Certification
The Ad Server Certification teaches you how to manage ad serving operations, from setting up campaigns to analyzing performance, using Adform's tools and best practices. Simplify workflows, boost campaign performance, and achieve better results.
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Set Up Video Banners
Video ads are very important in online advertising and can be used on many different platforms. In this course, we'll show you the different types of video banners and how to set them up.
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SSP Certification
The Sell-Side Platform (SSP) Certification empowers you to manage your advertising inventory, create deals, and overcome common challenges to maximize revenue. Get the tools and tips you need to make smarter decisions and boost your advertising success,.
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Manage and Report on Budget Flights
You've set up budget flights, now you want to know how to edit and report on them to improve your campaign strategy. This course will show you how.
