This course is for account administrators who are responsible for managing a business account using Adform’s Sell-Side Platform (SSP), or Data Management Platform (DMP). It covers User Management key concepts, recommendations, and best practice.
This course is for account administrators who are responsible for managing their business account. It covers examples of account setups, User Management key concepts, recommendations, and best practice.
Learn how to navigate the platform with ease and efficiency, and explore powerful tools such as bulk editing, and custom views. Throughout the course, we'll share tips and tricks to help you work more efficiently in Adform FLOW.
Programmatic deals are an essential part of the programmatic landscape. In this course, we'll cover how to set up, manage, and use deals.
Tune into Adtech Cafe episode two! John and Sam discuss changes in the adtech industry, and how Camelot has navigated the changes. The conversation also touches on the convergence of martech and adtech, the future of media buying, and the...
Join us for episode three of Adtech Cafe! In this episode, Peter Giordano, General Manager of Ads Strategy & Platform at DoorDash, dives deep into his retail media expertise.
Learn the basics of setting up a programmatic campaign with this beginner course. In the course, we cover the campaign hierarchy, and how to set up campaigns, orders, and line items. We emphasize best practice for optimal campaign performance.
In this course, we'll equip you with the knowledge and skills to leverage the advantages of Connected TV (CTV) and successfully create, manage, and track CTV campaigns.
In this course, we'll cover how the conversation around data privacy has evolved over the years, the privacy regulations in the US and EU, and the different solutions to aid in compliance.
Listen to the first Adtech Cafe episode, in which Richie Hyden, president of IRIS.TV, discusses CTV and its future. He touches on challenges and opportunities in adtech and stresses the significance of data accessibility and contextual targeting in the evolving...
Programmatic guaranteed deals offer a unique opportunity for advertisers and publishers to secure premium ad inventory in a more direct and controlled manner. During this course, we'll cover the fundamentals of programmatic guaranteed deals for advertisers.
Campaign optimization improves the chances that your campaign wins auctions, serves impressions, and gets higher engagement. In this course, we’ll look at how to use Adform’s recommendations to optimize your programmatic line items.
In this course, we'll uncover the power of ID Fusion. We'll explore the benefits of moving to first-party IDs, and explain how to set up your campaigns to work with first-party IDs.
Learning about digital advertising can be overwhelming because of industry-specific terminology and concepts. In this beginner course, we aim to help you understand the role of advertising technology in digital advertising.
This course is for you if you 're an account administrator and you want to learn how to set up your SSP account.
This course will focus on reporting and teach you how to check if your setup is working correctly.
This course is for you if you want to learn when and how to use deals to sell your inventory.
This beginner course explores the interface of the Adform SSP platform.
This course is the perfect follow-on if you have completed Ad Serving Essentials. We will begin with direct line items before moving to upload and creating advanced ads. Next, you’ll learn about Rotators and finish with banners and tags.
Learn how to create engaging ads for websites or apps using Adform's Creative Studio. Once you are familar with the tool, you will then learn to access and customize the banner HTML code.
Learn how to take your campaigns to the next level with Reporting. Here you will learn how to use our real-time Analytics tools and build your own Custom Reports. Also, you will learn how to benefit from Data Exports.
In this short path, you will familiarize yourself with the benefits that Adform's Master Data services offer you. Learn how you can analyze customer behavior patterns at a transactional level, which can lead to better strategic business decisions.
