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  • Manage and Report on Budget Flights

    You've set up budget flights, now you want to know how to edit and report on them to improve your campaign strategy. This course will show you how.

    • Duration 10m
    • Intermediate

  • Work with Audience Manager

    In these two new courses, you'll learn how to build audiences from first-party data and apply them to your campaigns using Audience Manager.

    • Path
    • Rating 5.0
    • Beginner

  • Troubleshoot Deals

    Learn how to effectively troubleshoot deals. This course covers the tools to check deal delivery and how to fix common challenges related to deals. You'll also learn how to use the new troubleshoot feature to find reasons for filtered bid...

    • Duration 15m
    • Rating 5.0
    • Beginner

  • Understand and Manage Attribution Discrepancies

    Understanding how platforms collect and report data is key to accurate campaign analysis. This course explores the causes of discrepancies and how to identify, interpret, and manage them.

    • Duration 15m
    • Rating 5.0
    • Intermediate

  • A Beginner's Guide To Adtech

    Learning about digital advertising can be overwhelming because of industry-specific terminology and concepts. In this beginner course, we aim to help you understand the role of advertising technology in digital advertising.

    • Duration 1h
    • Rating 5.0
    • Beginner

  • Set Up Your SSP Account

    This course is for you if you 're an account administrator and you want to learn how to set up your SSP account.

    • Duration 20m
    • Beginner

  • Increase Awareness with Video

    This course covers the best practices for setting up video campaigns with awareness goals. We'll cover buying strategies, general set up, and how to build reports to help you reach your awareness goals through video.

    • Duration 20m
    • Intermediate

  • Plan DOOH Campaigns

    The DOOH Planner supercharges your campaigns with a dynamic map, giving you faster planning, smarter decisions, and greater impact.

    • Path
    • Intermediate

  • SSP Certification

    The Sell-Side Platform (SSP) Certification empowers you to manage your advertising inventory, create deals, and overcome common challenges to maximize revenue. Get the tools and tips you need to make smarter decisions and boost your advertising success,.

    • Path
    • Duration 2.1h
    • Beginner
    • Credential

  • Understand Budget Flights

    Discover how to use budget flights to streamline your budget management. Strategically distribute your programmatic budget across different periods, gain greater control over spending, and simplify campaign delivery.

    • Duration 15m
    • Intermediate

  • Turn Your Marketing Strategy Into Measurable Goals

    We'll look at how the marketing funnel can help you define your campaign goals. Use our suggested key performance indicators (KPIs) to track your goals, and learn about buying strategies.

    • Duration 20m
    • Rating 5.0
    • Beginner

  • Create a CTV Campaign

    In this course, we'll equip you with the knowledge and skills to leverage the advantages of Connected TV (CTV) and successfully create, manage, and track CTV campaigns. 

    • Duration 30m
    • Rating 5.0
    • Beginner

  • DSP Certification

    The Demand-Side Platform (DSP) Certification gives you the skills to create and manage programmatic campaigns, build targeting strategies, and align them with your business goals. Get ready to make smarter, more effective programmatic campaigns with Adform's DSP.

    • Path
    • Duration 3.6h
    • Rating 5.0
    • Beginner
    • Credential

  • Account Operations Certification

    The Account Operations Certification is designed to help you manage user access, set up advertisers, organize media, and implement Site Tracking in Adform FLOW. Streamline operations and enhance account management efficiency to support your team's success.

    • Path
    • Duration 1.5h
    • Beginner
    • Credential

  • Optimize Line Items with Recommendations

    Recommendations just became smarter. In this course, you'll explore how recommendations work, where to find them, and how to review their expected impact before taking action. 

    • Duration 15m
    • Rating 5.0
    • Intermediate

  • Understand Identity

    This course will explore the role of identity in digital advertising. We'll go over essential concepts and how you can deal with changes in the industry. 

    • Duration 25m
    • Rating 4.8
    • Beginner

  • Manage Programmatic Deals

    Learn to manage and edit deals, troubleshoot delivery issues, and use the performance dashboard to evaluate outcomes and identify improvements. 

    • Duration 10m
    • Rating 5.0
    • Beginner

  • Add and Manage Media

    Before you set up campaigns and line items in the Ad Server, you need to set up your media database in Media Management. This short course will show you how.

    • Duration 10m
    • Beginner

  • Manage and Report on Tracking Points

    Is your Site Tracking set up and activated, and now you're looking for guidance on how to handle and generate reports for your tracking data? This course teaches you to manage and report on tracking points. 

    • Duration 15m
    • Rating 4.7
    • Beginner

  • Navigate Adform FLOW

    Learn how to navigate the platform with ease and efficiency, and explore powerful tools such as bulk editing, and custom views. Throughout the course, we'll share tips and tricks to help you work more efficiently in Adform FLOW.

    • Duration 15m
    • Rating 5.0
    • Beginner

  • A Guide to User Management for Account Administrators

    This course is for account administrators who are responsible for managing their business account. It covers examples of account setups, User Management key concepts, recommendations, and best practice.

    • Duration 35m
    • Rating 5.0
    • Beginner

  • Evaluate your Campaign Reach

    Move beyond impressions and device counts to understand your campaign's true reach. This course teaches you to build custom reports that measure both unique reach and average frequency.

    • Duration 15m
    • Rating 5.0
    • Intermediate