Evaluate your Campaign Reach
Move beyond impressions and device counts to understand your campaign's true reach. This course teaches you to build custom reports that measure both unique reach and average frequency.
All Activities
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Create and Manage Direct Line Items
Have a deal with a publisher and ready to start serving your ads? Create a direct line item with Adform's Ad Server. Direct line items show your ads on inventory agreed upon with publishers. We'll walk you through creating a...
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Navigate the SSP Interface
This beginner course explores the interface of the Adform SSP platform.
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Create and Manage Orders
Orders help you group line items in your campaign based on your advertising plan or marketing goals. But what if you need to customize your orders? In this course, we'll teach you how to create orders and how to configure...
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Configure Targeting for Programmatic Line Items
Ready to make your programmatic line items more impactful and cost-effective? In this course, you'll learn the different targeting options and how to add them to your line items to reach your target audience and to avoid overspend.
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Manage Programmatic Deals
Learn to manage and edit deals, troubleshoot delivery issues, and use the performance dashboard to evaluate outcomes and identify improvements.
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Create and Manage Campaigns
Campaigns are your first step to making orders or line items. The settings you choose for your campaign will affect the orders and line items you make later. In this course, we'll cover how to set up a campaign and...
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Troubleshoot Deals
Learn how to effectively troubleshoot deals. This course covers the tools to check deal delivery and how to fix common challenges related to deals. You'll also learn how to use the new troubleshoot feature to find reasons for filtered bid...
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Turn Your Marketing Strategy Into Measurable Goals
We'll look at how the marketing funnel can help you define your campaign goals. Use our suggested key performance indicators (KPIs) to track your goals, and learn about buying strategies.
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Understand Budget Flights
Discover how to use budget flights to streamline your budget management. Strategically distribute your programmatic budget across different periods, gain greater control over spending, and simplify campaign delivery.
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Learn Buying Strategies for Effective Campaign Setup
Learn how to choose and apply the right programmatic buying strategies to achieve your campaign goals.
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Understand Identity
This course will explore the role of identity in digital advertising. We'll go over essential concepts and how you can deal with changes in the industry.
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Manage and Report on Budget Flights
You've set up budget flights, now you want to know how to edit and report on them to improve your campaign strategy. This course will show you how.
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An Advertiser's Guide to Programmatic Guaranteed Deals
Programmatic guaranteed deals offer a unique opportunity for advertisers and publishers to secure premium ad inventory in a more direct and controlled manner. During this course, we'll cover the fundamentals of programmatic guaranteed deals for advertisers.
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A Guide to User Management for Account Administrators
This course is for account administrators who are responsible for managing their business account. It covers examples of account setups, User Management key concepts, recommendations, and best practice.
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Increase Awareness with Video
This course covers the best practices for setting up video campaigns with awareness goals. We'll cover buying strategies, general set up, and how to build reports to help you reach your awareness goals through video.
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Explore Sustainable Trading Strategies
In this course, you’ll learn about sustainable media within the adtech space, why Adform believes trading sustainably is important, and how to implement Adform's five sustainable trading tips.
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Understand Evolving Privacy Regulations
In this course, we'll cover how the conversation around data privacy has evolved over the years, the privacy regulations in the US and EU, and the different solutions to aid in compliance.
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Create an Advertiser
Learn how to create and configure an advertiser. We guide you through the essential settings, including tracking, third-party ad verification, attribution windows, and identity solutions.
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Troubleshoot Deals – Sell Side
In this course, we explore reasons for deals having no, or few, bid requests, impressions, and bid responses. We’ll look at some examples and show you how to build custom reports to troubleshoot deals using bid loss reasons.
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A Guide to User Management for SSP and DMP Account Administrators
This course is for account administrators who are responsible for managing a business account using Adform’s Sell-Side Platform (SSP), or Data Management Platform (DMP). It covers User Management key concepts, recommendations, and best practice.
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Adtech Cafe - Episode 2: A chat with Sam Bloom, CEO at Camelot
Tune into Adtech Cafe episode two! John and Sam discuss changes in the adtech industry, and how Camelot has navigated the changes. The conversation also touches on the convergence of martech and adtech, the future of media buying, and the...
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Adtech Cafe - Episode 3: Retail Media with Peter Giordano, DoorDash
Join us for episode three of Adtech Cafe! In this episode, Peter Giordano, General Manager of Ads Strategy & Platform at DoorDash, dives deep into his retail media expertise.
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Create a CTV Campaign
In this course, we'll equip you with the knowledge and skills to leverage the advantages of Connected TV (CTV) and successfully create, manage, and track CTV campaigns.
