The Account Operations Certification is designed to help you manage user access, set up advertisers, organize media, and implement Site Tracking in Adform FLOW. Streamline operations and enhance account management efficiency to support your team's success.
Programmatic deals are an essential part of the programmatic landscape. In this course, we'll cover the different deals types, and show you how to set up and use deals.
In this course, we'll uncover the power of ID Fusion. We'll explore the benefits of moving to first-party IDs, and explain how to set up your campaigns to work with first-party IDs.
The Sell-Side Platform (SSP) Certification empowers you to manage your advertising inventory, create deals, and overcome common challenges to maximize revenue. Get the tools and tips you need to make smarter decisions and boost your advertising success,.
This course is for account administrators who are responsible for managing their business account. It covers examples of account setups, User Management key concepts, recommendations, and best practice.
This course is for you if you 're an account administrator and you want to learn how to set up your SSP account.
Understanding how platforms collect and report data is key to accurate campaign analysis. This course explores the causes of discrepancies and how to identify, interpret, and manage them.
Learn how to navigate the platform with ease and efficiency, and explore powerful tools such as bulk editing, and custom views. Throughout the course, we'll share tips and tricks to help you work more efficiently in Adform FLOW.
Reporting can give you insights to help you take your campaigns to the next level. In this course, you'll learn about the different types of reporting available in Adform FLOW.
Before you set up campaigns and line items in the Ad Server, you need to set up your media database in Media Management. This short course will show you how.
This course covers the best practices for setting up video campaigns with awareness goals. We'll cover buying strategies, general set up, and how to build reports to help you reach your awareness goals through video.
The DOOH Planner supercharges your campaigns with a dynamic map, giving you faster planning, smarter decisions, and greater impact.
Deliver personalized, high-impact ads to the right audience automatically with Adform’s Dynamic Creative Optimization (DCO). In this course, you'll discover how dynamic ads work, why they're essential for modern advertising, and how to create them.
In this course, we'll cover how the conversation around data privacy has evolved over the years, the privacy regulations in the US and EU, and the different solutions to aid in compliance.
Learn how to create and configure an advertiser. We guide you through the essential settings, including tracking, third-party ad verification, attribution windows, and identity solutions.
In this course, we explore reasons for deals having no, or few, bid requests, impressions, and bid responses. We’ll look at some examples and show you how to build custom reports to troubleshoot deals using bid loss reasons.
This course is for account administrators who are responsible for managing a business account using Adform’s Sell-Side Platform (SSP), or Data Management Platform (DMP). It covers User Management key concepts, recommendations, and best practice.
Tune into Adtech Cafe episode two! John and Sam discuss changes in the adtech industry, and how Camelot has navigated the changes. The conversation also touches on the convergence of martech and adtech, the future of media buying, and the...
Join us for episode three of Adtech Cafe! In this episode, Peter Giordano, General Manager of Ads Strategy & Platform at DoorDash, dives deep into his retail media expertise.
In this course, we'll equip you with the knowledge and skills to leverage the advantages of Connected TV (CTV) and successfully create, manage, and track CTV campaigns.
In this course, we'll cover how automated budget allocation works and how you can use it to improve your workflow and optimize your advertising budget based on line item performance towards your KPIs.
Listen to the first Adtech Cafe episode, in which Richie Hyden, president of IRIS.TV, discusses CTV and its future. He touches on challenges and opportunities in adtech and stresses the significance of data accessibility and contextual targeting in the evolving...
Learn how to manually optimize your programmatic line items.
Learning about digital advertising can be overwhelming because of industry-specific terminology and concepts. In this beginner course, we aim to help you understand the role of advertising technology in digital advertising.
