Ready to make your programmatic line items more impactful and cost-effective? In this course, you'll learn the different targeting options and how to add them to your line items to reach your target audience and to avoid overspend.
By the end of this course, you'll be able to confidently explain the differences between standard and ID Fusion reporting. You'll learn how frequency is optimized and reported, and understand how conversions are attributed with ID Fusion.
Move beyond impressions and device counts to understand your campaign's true reach. This course teaches you to build custom reports that measure both unique reach and average frequency.
The Ad Server Certification teaches you how to manage ad serving operations, from setting up campaigns to analyzing performance, using Adform's tools and best practices. Simplify workflows, boost campaign performance, and achieve better results.
Gain confidence in serving and tracking third-party ads with Adform. You'll learn how to insert Adform's click macro, check the third-party ad is validated, and test the click tag.
Discover how to use budget flights to streamline your budget management. Strategically distribute your programmatic budget across different periods, gain greater control over spending, and simplify campaign delivery.
The Account Operations Certification is designed to help you manage user access, set up advertisers, organize media, and implement Site Tracking in Adform FLOW. Streamline operations and enhance account management efficiency to support your team's success.
The Sell-Side Platform (SSP) Certification empowers you to manage your advertising inventory, create deals, and overcome common challenges to maximize revenue. Get the tools and tips you need to make smarter decisions and boost your advertising success,.
Programmatic deals are an essential part of the programmatic landscape. In this course, we'll cover the different deals types, and show you how to set up and use deals.
Reporting can give you insights to help you take your campaigns to the next level. In this course, you'll learn about the different types of reporting available in Adform FLOW.
This course is for account administrators who are responsible for managing their business account. It covers examples of account setups, User Management key concepts, recommendations, and best practice.
Optimize your campaign strategy with our new Campaign Planner, powered by Adform IQ. Discover how to use the Planner for forecasting and recommendations to create and activate campaign plans, while maintaining full control over the process.
Campaign optimization improves the chances that your campaign wins auctions, serves impressions, and gets higher engagement. In this course, we’ll look at how to use Adform’s recommendations to optimize your programmatic line items.
Is your Site Tracking set up and activated, and now you're looking for guidance on how to handle and generate reports for your tracking data? This course teaches you to manage and report on tracking points.
This course is for you if you 're an account administrator and you want to learn how to set up your SSP account.
In this course, we'll cover how the conversation around data privacy has evolved over the years, the privacy regulations in the US and EU, and the different solutions to aid in compliance.
Learn how to create and configure an advertiser. We guide you through the essential settings, including tracking, third-party ad verification, attribution windows, and identity solutions.
In this course, we explore reasons for deals having no, or few, bid requests, impressions, and bid responses. We’ll look at some examples and show you how to build custom reports to troubleshoot deals using bid loss reasons.
This course is for account administrators who are responsible for managing a business account using Adform’s Sell-Side Platform (SSP), or Data Management Platform (DMP). It covers User Management key concepts, recommendations, and best practice.
Tune into Adtech Cafe episode two! John and Sam discuss changes in the adtech industry, and how Camelot has navigated the changes. The conversation also touches on the convergence of martech and adtech, the future of media buying, and the...
Join us for episode three of Adtech Cafe! In this episode, Peter Giordano, General Manager of Ads Strategy & Platform at DoorDash, dives deep into his retail media expertise.
