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  • Add Container Tags to Your Site Tracking

    Container tags allow you to add more scripts to your tracking points. In this short course, you'll learn how to create and implement container tags.

    • Duration 5m
    • Beginner

  • Add and Manage Media

    Before you set up campaigns and line items in the Ad Server, you need to set up your media database in Media Management. This short course will show you how.

    • Duration 10m
    • Beginner

  • Transform Your Campaigns with Dynamic Ads

    Deliver personalized, high-impact ads to the right audience automatically with Adform’s Dynamic Creative Optimization (DCO). In this course, you'll discover how dynamic ads work, why they're essential for modern advertising, and how to create them.

    • Duration 15m
    • Rating 5.0
    • Intermediate

  • Ad Server Certification

    The Ad Server Certification teaches you how to manage ad serving operations, from setting up campaigns to analyzing performance, using Adform's tools and best practices. Simplify workflows, boost campaign performance, and achieve better results. 

    • Path
    • Duration 2.8h
    • Beginner
    • Credential

  • Understand Evolving Privacy Regulations

    In this course, we'll cover how the conversation around data privacy has evolved over the years, the privacy regulations in the US and EU, and the different solutions to aid in compliance.

    • Duration 15m
    • Rating 5.0
    • Beginner

  • Create an Advertiser

    Learn how to create and configure an advertiser. We guide you through the essential settings, including tracking, third-party ad verification, attribution windows, and identity solutions.

    • Duration 15m
    • Beginner

  • Troubleshoot Deals – Sell Side

    In this course, we explore reasons for deals having no, or few, bid requests, impressions, and bid responses. We’ll look at some examples and show you how to build custom reports to troubleshoot deals using bid loss reasons.  

    • Duration 15m
    • Rating 5.0
    • Intermediate

  • A Guide to User Management for SSP and DMP Account Administrators

    This course is for account administrators who are responsible for managing a business account using Adform’s Sell-Side Platform (SSP), or Data Management Platform (DMP). It covers User Management key concepts, recommendations, and best practice.

    • Duration 20m
    • Beginner

  • Explore Sustainable Trading Strategies

    In this course, you’ll learn about sustainable media within the adtech space, why Adform believes trading sustainably is important, and how to implement Adform's five sustainable trading tips.

    • Duration 40m
    • Rating 5.0

  • Set Up and Manage Programmatic Deals

    Programmatic deals are an essential part of the programmatic landscape. In this course, we'll cover how to set up, manage, and use deals.

    • Duration 15m
    • Rating 5.0
    • Beginner

  • Adtech Cafe - Episode 2: A chat with Sam Bloom, CEO at Camelot

    Tune into Adtech Cafe episode two! John and Sam discuss changes in the adtech industry, and how Camelot has navigated the changes. The conversation also touches on the convergence of martech and adtech, the future of media buying, and the...

    • Duration 20m

  • Create a CTV Campaign

    In this course, we'll equip you with the knowledge and skills to leverage the advantages of Connected TV (CTV) and successfully create, manage, and track CTV campaigns. 

    • Duration 30m
    • Rating 5.0
    • Beginner

  • Optimize with Automated Budget Allocation

    In this course, we'll cover how automated budget allocation works and how you can use it to improve your workflow and optimize your advertising budget based on line item performance towards your KPIs.

    • Duration 6m
    • Rating 5.0
    • Intermediate

  • Understand ID Fusion Reporting

    By the end of this course, you'll be able to confidently explain the differences between standard and ID Fusion reporting. You'll learn how frequency is optimized and reported, and understand how conversions are attributed with ID Fusion. 

    • Duration 30m
    • Rating 4.5

  • Explore the Advantages of ID Fusion

    In this course, we'll uncover the power of ID Fusion. We'll explore the benefits of moving to first-party IDs, and explain how to set up your campaigns to work with first-party IDs. 

    • Duration 30m
    • Rating 5.0

  • A Beginner's Guide To Adtech

    Learning about digital advertising can be overwhelming because of industry-specific terminology and concepts. In this beginner course, we aim to help you understand the role of advertising technology in digital advertising.

    • Duration 1h
    • Rating 5.0
    • Beginner

  • Adform Studio

    Learn how to create engaging ads for websites or apps using Adform's Creative Studio. Once you are familar with the tool, you will then learn to access and customize the banner HTML code. 

    • Path
    • Duration 40m
    • Rating 5.0
    • Beginner

  • Master Data

    In this short path, you will familiarize yourself with the benefits that Adform's Master Data services offer you. Learn how you can analyze customer behavior patterns at a transactional level, which can lead to better strategic business decisions.

    • Path
    • Duration 15m
    • Rating 5.0
    • Intermediate

  • DMP Essentials

    This short, yet informative path is fully dedicated to help you ace your basic DMP skills. Here you will learn how to build and edit a DMP audience and how to set up Destinations. 

    • Path
    • Duration 30m
    • Rating 4.0
    • Beginner

  • Data Foundations

    This course will provide you with a foundation of knowledge for those less familiar with Data in a Programmatic Marketing world. 

    • Path
    • Duration 1h
    • Rating 3.0
    • Beginner