The Ad Server Certification teaches you how to manage ad serving operations, from setting up campaigns to analyzing performance, using Adform's tools and best practices. Simplify workflows, boost campaign performance, and achieve better results.
Learn how to navigate the platform with ease and efficiency, and explore powerful tools such as bulk editing, and custom views. Throughout the course, we'll share tips and tricks to help you work more efficiently in Adform FLOW.
Video ads are very important in online advertising and can be used on many different platforms. In this course, we'll show you the different types of video banners and how to set them up.
Recommendations just became smarter. In this course, you'll explore how recommendations work, where to find them, and how to review their expected impact before taking action.
Programmatic deals are an essential part of the programmatic landscape. In this course, we'll cover the different deals types, and show you how to set up and use deals.
You've set up budget flights, now you want to know how to edit and report on them to improve your campaign strategy. This course will show you how.
Programmatic guaranteed deals offer a unique opportunity for advertisers and publishers to secure premium ad inventory in a more direct and controlled manner. During this course, we'll cover the fundamentals of programmatic guaranteed deals for advertisers.
Move beyond impressions and device counts to understand your campaign's true reach. This course teaches you to build custom reports that measure both unique reach and average frequency.
Ready to make your programmatic line items more impactful and cost-effective? In this course, you'll learn the different targeting options and how to add them to your line items to reach your target audience and to avoid overspend.
Container tags allow you to add more scripts to your tracking points. In this short course, you'll learn how to create and implement container tags.
Programmatic line items are the foundation of programmatic ad buying, letting you customize budgets, targeting, and ad delivery. This course will guide you through the process step by step of setting up a programmatic line item in Adform's DSP.
This beginner course explores the interface of the Adform SSP platform.
The DOOH Planner supercharges your campaigns with a dynamic map, giving you faster planning, smarter decisions, and greater impact.
This learning path covers everything you need to run DOOH campaigns with Adform. You will learn the basics of Adform FLOW, including how to create advertisers, set up and manage deals. You'll learn how to use the DOOH Planner, and...
In this course, you’ll learn about sustainable media within the adtech space, why Adform believes trading sustainably is important, and how to implement Adform's five sustainable trading tips.
Learn to manage and edit deals, troubleshoot delivery issues, and use the performance dashboard to evaluate outcomes and identify improvements.
This course is for you if you want to learn when and how to use deals to sell your inventory.
Reporting can give you insights to help you take your campaigns to the next level. In this course, you'll learn about the different types of reporting available in Adform FLOW.
In these two new courses, you'll learn how to build audiences from first-party data and apply them to your campaigns using Audience Manager.
This course is for you if you 're an account administrator and you want to learn how to set up your SSP account.
In this course, we'll cover how the conversation around data privacy has evolved over the years, the privacy regulations in the US and EU, and the different solutions to aid in compliance.
Learn how to create and configure an advertiser. We guide you through the essential settings, including tracking, third-party ad verification, attribution windows, and identity solutions.
