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  • Add Container Tags to Your Site Tracking

    Container tags allow you to add more scripts to your tracking points. In this short course, you'll learn how to create and implement container tags.

    • Duration 5m
    • Beginner

  • Create and Manage Programmatic Line Items

    Programmatic line items are the foundation of programmatic ad buying, letting you customize budgets, targeting, and ad delivery. This course will guide you through the process step by step of setting up a programmatic line item in Adform's DSP.

    • Duration 15m
    • Beginner

  • Manage Programmatic Deals

    Learn to manage and edit deals, troubleshoot delivery issues, and use the performance dashboard to evaluate outcomes and identify improvements. 

    • Duration 10m
    • Rating 5.0
    • Beginner

  • Report on Your Campaigns

    Reporting can give you insights to help you take your campaigns to the next level. In this course, you'll learn about the different types of reporting available in Adform FLOW.

    • Duration 20m
    • Rating 5.0
    • Beginner

  • Set Up Your SSP Account

    This course is for you if you 're an account administrator and you want to learn how to set up your SSP account.

    • Duration 20m
    • Beginner

  • Add and Manage Media

    Before you set up campaigns and line items in the Ad Server, you need to set up your media database in Media Management. This short course will show you how.

    • Duration 10m
    • Beginner

  • Create Programmatic Deals

    Programmatic deals are an essential part of the programmatic landscape. In this course, we'll cover the different deals types, and show you how to set up and use deals. 

    • Duration 10m
    • Rating 4.3
    • Beginner

  • Understand ID Fusion Reporting

    By the end of this course, you'll be able to confidently explain the differences between standard and ID Fusion reporting. You'll learn how frequency is optimized and reported, and understand how conversions are attributed with ID Fusion. 

    • Duration 30m
    • Rating 4.5

  • DSP Certification

    The Demand-Side Platform (DSP) Certification gives you the skills to create and manage programmatic campaigns, build targeting strategies, and align them with your business goals. Get ready to make smarter, more effective programmatic campaigns with Adform's DSP.

    • Path
    • Duration 3.6h
    • Rating 5.0
    • Beginner
    • Credential

  • SSP Certification

    The Sell-Side Platform (SSP) Certification empowers you to manage your advertising inventory, create deals, and overcome common challenges to maximize revenue. Get the tools and tips you need to make smarter decisions and boost your advertising success,.

    • Path
    • Duration 2.1h
    • Beginner
    • Credential

  • Understand Identity

    This course will explore the role of identity in digital advertising. We'll go over essential concepts and how you can deal with changes in the industry. 

    • Duration 25m
    • Rating 4.8
    • Beginner

  • Navigate Adform FLOW

    Learn how to navigate the platform with ease and efficiency, and explore powerful tools such as bulk editing, and custom views. Throughout the course, we'll share tips and tricks to help you work more efficiently in Adform FLOW.

    • Duration 15m
    • Rating 5.0
    • Beginner

  • Increase Awareness with Video

    This course covers the best practices for setting up video campaigns with awareness goals. We'll cover buying strategies, general set up, and how to build reports to help you reach your awareness goals through video.

    • Duration 20m
    • Intermediate

  • Create and Manage Direct Line Items

    Have a deal with a publisher and ready to start serving your ads? Create a direct line item with Adform's Ad Server. Direct line items show your ads on inventory agreed upon with publishers. We'll walk you through creating a...

    • Duration 5m
    • Beginner

  • Evaluate your Campaign Reach

    Move beyond impressions and device counts to understand your campaign's true reach. This course teaches you to build custom reports that measure both unique reach and average frequency.

    • Duration 15m
    • Rating 5.0
    • Intermediate

  • Explore Sustainable Trading Strategies

    In this course, you’ll learn about sustainable media within the adtech space, why Adform believes trading sustainably is important, and how to implement Adform's five sustainable trading tips.

    • Duration 40m
    • Rating 5.0
    • Beginner

  • Understand Evolving Privacy Regulations

    In this course, we'll cover how the conversation around data privacy has evolved over the years, the privacy regulations in the US and EU, and the different solutions to aid in compliance.

    • Duration 15m
    • Rating 5.0
    • Beginner

  • Create an Advertiser

    Learn how to create and configure an advertiser. We guide you through the essential settings, including tracking, third-party ad verification, attribution windows, and identity solutions.

    • Duration 15m
    • Beginner

  • Troubleshoot Deals – Sell Side

    In this course, we explore reasons for deals having no, or few, bid requests, impressions, and bid responses. We’ll look at some examples and show you how to build custom reports to troubleshoot deals using bid loss reasons.  

    • Duration 15m
    • Rating 5.0
    • Intermediate