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60 results returned

  • Turn Your Marketing Strategy Into Measurable Goals

    We'll look at how the marketing funnel can help you define your campaign goals. Use our suggested key performance indicators (KPIs) to track your goals, and learn about buying strategies.

    • Duration 20m
    • Rating 3.7
    • Beginner

  • Troubleshoot Deals

    Learn how to effectively troubleshoot deals. This course covers the tools to check deal delivery and how to fix common challenges related to deals. You'll also learn how to use the new troubleshoot feature to find reasons for filtered bid...

    • Duration 15m
    • Rating 5.0
    • Beginner

  • Create and Manage Direct Line Items

    Have a deal with a publisher and ready to start serving your ads? Create a direct line item with Adform's Ad Server. Direct line items show your ads on inventory agreed upon with publishers. We'll walk you through creating a...

    • Duration 5m
    • Beginner

  • Create and Manage Programmatic Line Items

    Programmatic line items are the foundation of programmatic ad buying, letting you customize budgets, targeting, and ad delivery. This course will guide you through the process step by step of setting up a programmatic line item in Adform's DSP.

    • Duration 15m
    • Beginner

  • Configure Targeting for Programmatic Line Items

    Ready to make your programmatic line items more impactful and cost-effective? In this course, you'll learn the different targeting options and how to add them to your line items to reach your target audience and to avoid overspend. 

    • Duration 15m
    • Rating 5.0
    • Beginner

  • Understand Budget Flights

    Discover how to use budget flights to streamline your budget management. Strategically distribute your programmatic budget across different periods, gain greater control over spending, and simplify campaign delivery.

    • Duration 15m
    • Intermediate

  • Create and Manage Orders

    Orders help you group line items in your campaign based on your advertising plan or marketing goals. But what if you need to customize your orders? In this course, we'll teach you how to create orders and how to configure...

    • Duration 5m
    • Beginner

  • Optimize Line Items with Recommendations

    Recommendations just became smarter. In this course, you'll explore how recommendations work, where to find them, and how to review their expected impact before taking action. 

    • Duration 15m
    • Rating 5.0
    • Intermediate

  • Evaluate your Campaign Reach

    Move beyond impressions and device counts to understand your campaign's true reach. This course teaches you to build custom reports that measure both unique reach and average frequency.

    • Duration 15m
    • Rating 5.0
    • Intermediate

  • Ad Server Certification

    The Ad Server Certification teaches you how to manage ad serving operations, from setting up campaigns to analyzing performance, using Adform's tools and best practices. Simplify workflows, boost campaign performance, and achieve better results. 

    • Path
    • Duration 2.8h
    • Beginner
    • Credential

  • Report on Your Campaigns

    Reporting can give you insights to help you take your campaigns to the next level. In this course, you'll learn about the different types of reporting available in Adform FLOW.

    • Duration 20m
    • Rating 5.0
    • Beginner

  • Set Up Your SSP Account

    This course is for you if you 're an account administrator and you want to learn how to set up your SSP account.

    • Duration 20m
    • Beginner

  • Add and Manage Media

    Before you set up campaigns and line items in the Ad Server, you need to set up your media database in Media Management. This short course will show you how.

    • Duration 10m
    • Beginner

  • Create Programmatic Deals

    Programmatic deals are an essential part of the programmatic landscape. In this course, we'll cover the different deals types, and show you how to set up and use deals. 

    • Duration 10m
    • Rating 4.3
    • Beginner

  • Understand and Manage Attribution Discrepancies

    Understanding how platforms collect and report data is key to accurate campaign analysis. This course explores the causes of discrepancies and how to identify, interpret, and manage them.

    • Duration 15m
    • Rating 5.0
    • Intermediate

  • Plan DOOH Campaigns

    The DOOH Planner supercharges your campaigns with a dynamic map, giving you faster planning, smarter decisions, and greater impact.

    • Path
    • Intermediate

  • AI Productivity Gains: Final Presentations

    Get ready for an exciting event! The 11 AI finalist ideas across all categories will be presented to both the committee and the audience.After the event, the committee will select 5 final ideas for the win: 2 from Personal Productivity,...

    • Event
    • Duration 1.8h

  • Understand Evolving Privacy Regulations

    In this course, we'll cover how the conversation around data privacy has evolved over the years, the privacy regulations in the US and EU, and the different solutions to aid in compliance.

    • Duration 15m
    • Rating 5.0
    • Beginner

  • Create an Advertiser

    Learn how to create and configure an advertiser. We guide you through the essential settings, including tracking, third-party ad verification, attribution windows, and identity solutions.

    • Duration 15m
    • Beginner