The Demand-Side Platform (DSP) Certification gives you the skills to create and manage programmatic campaigns, build targeting strategies, and align them with your business goals. Get ready to make smarter, more effective programmatic campaigns with Adform's DSP.
This course is for you if you 're an account administrator and you want to learn how to set up your SSP account.
Before you set up campaigns and line items in the Ad Server, you need to set up your media database in Media Management. This short course will show you how.
Learn how to choose and apply the right programmatic buying strategies to achieve your campaign goals.
This course is for account administrators who are responsible for managing their business account. It covers examples of account setups, User Management key concepts, recommendations, and best practice.
This course will explore the role of identity in digital advertising. We'll go over essential concepts and how you can deal with changes in the industry.
Optimize your campaign strategy with our new Campaign Planner, powered by Adform IQ. Discover how to use the Planner for forecasting and recommendations to create and activate campaign plans, while maintaining full control over the process.
This beginner course explores the interface of the Adform SSP platform.
Programmatic deals are an essential part of the programmatic landscape. In this course, we'll cover the different deals types, and show you how to set up and use deals.
Understanding how platforms collect and report data is key to accurate campaign analysis. This course explores the causes of discrepancies and how to identify, interpret, and manage them.
In these two new courses, you'll learn how to build audiences from first-party data and apply them to your campaigns using Audience Manager.
By the end of this course, you'll be able to confidently explain the differences between standard and ID Fusion reporting. You'll learn how frequency is optimized and reported, and understand how conversions are attributed with ID Fusion.
In this course, we'll uncover the power of ID Fusion. We'll explore the benefits of moving to first-party IDs, and explain how to set up your campaigns to work with first-party IDs.
Deliver personalized, high-impact ads to the right audience automatically with Adform’s Dynamic Creative Optimization (DCO). In this course, you'll discover how dynamic ads work, why they're essential for modern advertising, and how to create them.
Container tags allow you to add more scripts to your tracking points. In this short course, you'll learn how to create and implement container tags.
Campaigns are your first step to making orders or line items. The settings you choose for your campaign will affect the orders and line items you make later. In this course, we'll cover how to set up a campaign and...
Learning about digital advertising can be overwhelming because of industry-specific terminology and concepts. In this beginner course, we aim to help you understand the role of advertising technology in digital advertising.
Learn how to navigate the platform with ease and efficiency, and explore powerful tools such as bulk editing, and custom views. Throughout the course, we'll share tips and tricks to help you work more efficiently in Adform FLOW.
Get ready for an exciting event! The 11 AI finalist ideas across all categories will be presented to both the committee and the audience.After the event, the committee will select 5 final ideas for the win: 2 from Individual, 2...
In this course, we'll cover how the conversation around data privacy has evolved over the years, the privacy regulations in the US and EU, and the different solutions to aid in compliance.
Learn how to create and configure an advertiser. We guide you through the essential settings, including tracking, third-party ad verification, attribution windows, and identity solutions.
In this course, we explore reasons for deals having no, or few, bid requests, impressions, and bid responses. We’ll look at some examples and show you how to build custom reports to troubleshoot deals using bid loss reasons.
