Plan DOOH Campaigns
The DOOH Planner supercharges your campaigns with a dynamic map, giving you faster planning, smarter decisions, and greater impact.
All Activities
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Add and Manage Media
Before you set up campaigns and line items in the Ad Server, you need to set up your media database in Media Management. This short course will show you how.
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Manage and Report on Tracking Points
Is your Site Tracking set up and activated, and now you're looking for guidance on how to handle and generate reports for your tracking data? This course teaches you to manage and report on tracking points.
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Monetize Your Inventory By Creating Deals
This course is for you if you want to learn when and how to use deals to sell your inventory.
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Create and Manage Campaigns
Campaigns are your first step to making orders or line items. The settings you choose for your campaign will affect the orders and line items you make later. In this course, we'll cover how to set up a campaign and...
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Manage Programmatic Deals
Learn to manage and edit deals, troubleshoot delivery issues, and use the performance dashboard to evaluate outcomes and identify improvements.
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Understand Identity
This course will explore the role of identity in digital advertising. We'll go over essential concepts and how you can deal with changes in the industry.
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Create and Manage Orders
Orders help you group line items in your campaign based on your advertising plan or marketing goals. But what if you need to customize your orders? In this course, we'll teach you how to create orders and how to configure...
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Account Operations Certification
The Account Operations Certification is designed to help you manage user access, set up advertisers, organize media, and implement Site Tracking in Adform FLOW. Streamline operations and enhance account management efficiency to support your team's success.
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A Beginner's Guide To Adtech
Learning about digital advertising can be overwhelming because of industry-specific terminology and concepts. In this beginner course, we aim to help you understand the role of advertising technology in digital advertising.
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Turn Your Marketing Strategy Into Measurable Goals
We'll look at how the marketing funnel can help you define your campaign goals. Use our suggested key performance indicators (KPIs) to track your goals, and learn about buying strategies.
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Work with Audience Manager
In these two new courses, you'll learn how to build audiences from first-party data and apply them to your campaigns using Audience Manager.
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DSP Certification
The Demand-Side Platform (DSP) Certification gives you the skills to create and manage programmatic campaigns, build targeting strategies, and align them with your business goals. Get ready to make smarter, more effective programmatic campaigns with Adform's DSP.
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Create a CTV Campaign
In this course, we'll equip you with the knowledge and skills to leverage the advantages of Connected TV (CTV) and successfully create, manage, and track CTV campaigns.
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Understand Budget Flights
Discover how to use budget flights to streamline your budget management. Strategically distribute your programmatic budget across different periods, gain greater control over spending, and simplify campaign delivery.
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Troubleshoot Deals
Learn how to effectively troubleshoot deals. This course covers the tools to check deal delivery and how to fix common challenges related to deals. You'll also learn how to use the new troubleshoot feature to find reasons for filtered bid...
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Drive Omnichannel Success with Campaign Planner
Optimize your campaign strategy with our new Campaign Planner, powered by Adform IQ. Discover how to use the Planner for forecasting and recommendations to create and activate campaign plans, while maintaining full control over the process.
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Set Up Your SSP Account
This course is for you if you 're an account administrator and you want to learn how to set up your SSP account.
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Report on Your Campaigns
Reporting can give you insights to help you take your campaigns to the next level. In this course, you'll learn about the different types of reporting available in Adform FLOW.
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Optimize Line Items with Recommendations
Recommendations just became smarter. In this course, you'll explore how recommendations work, where to find them, and how to review their expected impact before taking action.
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Understand and Manage Attribution Discrepancies
Understanding how platforms collect and report data is key to accurate campaign analysis. This course explores the causes of discrepancies and how to identify, interpret, and manage them.
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Understand Evolving Privacy Regulations
In this course, we'll cover how the conversation around data privacy has evolved over the years, the privacy regulations in the US and EU, and the different solutions to aid in compliance.
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Create an Advertiser
Learn how to create and configure an advertiser. We guide you through the essential settings, including tracking, third-party ad verification, attribution windows, and identity solutions.
