All Activities
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DMP Essentials
This short, yet informative path is fully dedicated to help you ace your basic DMP skills. Here you will learn how to build and edit a DMP audience and how to set up Destinations.
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Site Tracking
In this course you will learn how to generate, customize and manage your Site Tracking setup. At the end of the course, you will know how to work with tracking settings, container tags, and how to manage tracking points.
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Ad Serving Essentials
Here we will cover the Ad Serving foundations. You will learn how to set up campaigns, orders and line items, as well as manage their settings. Later, you will deep dive into banner and tag management topics.
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Data Foundations
This course will provide you with a foundation of knowledge for those less familiar with Data in a Programmatic Marketing world.
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DSP Advanced
We recommend this course if you have already finished DSP Essentials or if you feel confident using Adform's DSP. In this extensive course we will cover various topics, such as bid multipliers, video targeting, budget flights, and much more.
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DSP Essentials
This course is for beginners who are starting their journey in DSP programmatic skills. You will learn to confidently set up programmatic campaigns, line items, and optimize your campaign settings.
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Platform Essentials
This course introduces the basic yet crucial building blocks of Adform FLOW. The topics covered here will help you familiarize yourself with account and campaign hierarchy, unlock the ideal setup, and personalize your Adform experience.
