Optimize with Automated Budget Allocation
In this course, we'll cover how automated budget allocation works and how you can use it to improve your workflow and optimize your advertising budget based on line item performance towards your KPIs.
All Activities
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Adtech Cafe - Episode 1: The World of CTV - A chat with Richie Hyden, IRIS.TV
Listen to the first Adtech Cafe episode, in which Richie Hyden, president of IRIS.TV, discusses CTV and its future. He touches on challenges and opportunities in adtech and stresses the significance of data accessibility and contextual targeting in the evolving...
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Optimize Campaigns Manually
Learn how to manually optimize your programmatic line items.
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A Beginner's Guide To Adtech
Learning about digital advertising can be overwhelming because of industry-specific terminology and concepts. In this beginner course, we aim to help you understand the role of advertising technology in digital advertising.
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Use Reports To Check Your Inventory Health
This course will focus on reporting and teach you how to check if your setup is working correctly.
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Adform Studio
Learn how to create engaging ads for websites or apps using Adform's Creative Studio. Once you are familar with the tool, you will then learn to access and customize the banner HTML code.
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Master Data
In this short path, you will familiarize yourself with the benefits that Adform's Master Data services offer you. Learn how you can analyze customer behavior patterns at a transactional level, which can lead to better strategic business decisions.
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DMP Essentials
This short, yet informative path is fully dedicated to help you ace your basic DMP skills. Here you will learn how to build and edit a DMP audience and how to set up Destinations.
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Data Foundations
This course will provide you with a foundation of knowledge for those less familiar with Data in a Programmatic Marketing world.
