Automated budget allocation makes it easy for Adform FLOW to automatically distribute the budget among programmatic line items under the same order. This can help to improve your workflow efficiency. The feature shifts budgets based on performance of KPIs from the parent order, making the most of your advertising budget.

After you complete this course, you'll be able to:

  • Understand how automated budget allocation works
  • Turn on or off automated budget allocation
  • Identify when to use automated budget allocation for campaign optimization