Ready to make your programmatic line items more impactful and cost-effective? Adding targeting to your programmatic line items will help you do just that. In this course, you'll learn the different targeting options and how to add them to your line items to reach your target audience and to avoid overspend.
Configure Targeting for Programmatic Line Items
By the end of this course, you will be able to
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Explain why targeting is crucial for reaching the right audience for your campaigns.
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Use rules and rule groups to add targeting to your programmatic line items.
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Identify and use different targeting methods (Contextual, Geo and language, Technical, Retargeting, Audience).