In this course, you'll learn how to choose and apply the right programmatic buying strategies to meet your campaign goals. Whether you're aiming to boost brand awareness or drive conversions, you'll gain the knowledge and confidence to make smart, data-driven decisions that maximize performance. Throughout the course, we'll explain how each algorithm works, and provide you with use cases and best practices.
Learn Buying Strategies for Effective Campaign Setup
By the end of this course, you will be able to:
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Describe the key features and goals of different programmatic buying strategies.
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Differentiate between branding and performance buying strategies based on campaign goals.
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Add and set up buying strategies for your line items.