Ad Operations Specialist Certification

By Adform Academy
Published: May 12, 2021
Duration 13h
- Credential For Completion
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Would you like to become certified in your field of Ad Operations? Look no further – here you will find a variety of courses: Platform Essentials, Ad Serving, and DSP Essentials, as well as more advanced DSP topics. Additionally, this certification path will cover Site Tracking, Reports, and Adform Studio. After having successfully completed the exam, you will gain a certificate which you are very welcome to share on social media. Happy learning!

Duration: 13 hours.

This section introduces the very basic building blocks of Adform's new integrated advertising platform. The topics covered here will allow you to unlock the ideal setup and personalize your Adform experience.

Platform Essentials

This course introduces the basic yet crucial building blocks of Adform FLOW. The topics covered here will help you familiarize yourself with account and campaign hierarchy, unlock the ideal setup, and personalize your Adform experience.
- Duration 1h
- Rating5.0
- Beginner

Here we will cover the Ad Serving foundations of advertising – in these modules, you will learn how to set up campaigns, line items as well as manage their settings.

Ad Serving Essentials

Here we will cover the Ad Serving foundations. You will learn how to set up campaigns, orders and line items, as well as manage their settings. Later, you will deep dive into banner and tag management topics.
- Duration 1.7h
- Rating5.0
- Beginner

The course will help you to make the best use of the platform with advanced features for an advanced user, taking your campaigns to the next level.

Ad Serving Advanced

This course is the perfect follow-on if you have completed Ad Serving Essentials. We will begin with direct line items before moving to upload and creating advanced ads. Next, you’ll learn about Rotators and finish with banners and tags.
- Duration 2.5h
- Advanced

This path will take you through the DSP programmatic basics: Campaign hierarchy, settings and line item setup.

DSP Essentials

This course is for beginners who are starting their journey in DSP programmatic skills. You will learn to confidently set up programmatic campaigns, line items, and optimize your campaign settings.
- Duration 2h
- Beginner

This path will cover the more advanced features and aspects of Adform's DSP.

DSP Advanced

We recommend this course if you have already finished DSP Essentials or if you feel confident using Adform's DSP. In this extensive course we will cover various topics, such as bid multipliers, video targeting, budget flights, and much more.
- Duration 1.5h
- Rating5.0
- Advanced

This section covers the basics of how to generate, customize, and manage your Site Tracking setup as well as reporting on the data collected by it.

Site Tracking

In this course you will learn how to generate, customize and manage your Site Tracking setup. At the end of the course, you will know how to work with tracking settings, container tags, and how to manage tracking points.
- Duration 1.5h
- Rating5.0
- Beginner

Here you will obtain reporting foundations: How to use our real-time analytics tools and build your own custom reports. Also, you will learn how to review user journeys towards conversion and use data exports.