Head of Ad Operations Certification

By Adform Academy
Published: May 12, 2021
Duration 7.5h
- Credential For Completion
Rating 1 star 2 stars 3 stars 4 stars 5 stars

Average rating: 0 No reviews

In this certification path, we have collected everything a Head of Ad Operations may need while working with our platform. First of all, we invite you to learn more about the platform itself, then move to Ad Serving and direct campaigns. You will also master the basics of programmatic and Site Tracking essentials. Finally, you will dive deep into Reports and Master Data. After having successfully completed the exam, you will gain a certificate which you are very welcome to share on social media. Happy learning!

Duration: 7 hours 30 minutes.

This section introduces the very basic building blocks of Adform's new integrated advertising platform. The topics covered here will allow you to unlock the ideal set-up and personalise your Adform experience.

Platform Essentials

This course introduces the basic yet crucial building blocks of Adform FLOW. The topics covered here will help you familiarize yourself with account and campaign hierarchy, unlock the ideal setup, and personalize your Adform experience.
- Duration 1h
- Rating5.0
- Beginner

Here we will cover the Ad Serving foundations of advertising – in these modules, you will learn how to set up campaigns, line items as well as manage their settings.

Ad Serving Essentials

Here we will cover the Ad Serving foundations. You will learn how to set up campaigns, orders and line items, as well as manage their settings. Later, you will deep dive into banner and tag management topics.
- Duration 1.7h
- Rating5.0
- Beginner

This path will take you through the DSP programmatic basics; it highlights the changes introduced in Adform FLOW.

DSP Essentials

This course is for beginners who are starting their journey in DSP programmatic skills. You will learn to confidently set up programmatic campaigns, line items, and optimize your campaign settings.
- Duration 2h
- Beginner

This section covers the basics of how to generate, customise and manage your Site Tracking set up, as well as reporting on the data collected by it.

Site Tracking

In this course you will learn how to generate, customize and manage your Site Tracking setup. At the end of the course, you will know how to work with tracking settings, container tags, and how to manage tracking points.
- Duration 1.5h
- Rating5.0
- Beginner

Here you will obtain reporting foundations: how to use our real-time Analytics tools and build your own Custom Reports. Also, you will learn how to review user journeys towards conversion and use Data Exports.