Advertising is everywhere in our day-to-day lives. It's on your phone, your laptop, and in the morning newspaper. Digital advertising has transformed where and how often we see ads, and it's all made possible by advertising technology (adtech).
This beginner course will guide you through the fundamentals of adtech. You'll learn how advertisers and publishers work together, explore the platforms that automate ad buying and selling, and understand the data behind modern advertising campaigns.