The identity landscape is complex, and so is reporting. In this course, we'll help you understand reporting with Adform's ID Fusion.
We explain how reporting frequency and attribution works, and we look at the benefits of Adform's ID Fusion in achieving people-based metrics and optimizing your campaigns.
By the end of this course you'll be able to:
- Recognize the role of identity in digital advertising today.
- Describe frequency optimization and frequency reporting.
- Understand how conversions are attributed with ID Fusion.
- Compare standard and ID Fusion reporting.
- Recognize the benefits of ID Fusion on frequency optimization and overall campaign performance.