Digital Media Planner Certification

By Adform Academy
Published: May 12, 2021
Duration 10h
- Credential For Completion
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Welcome to Digital Media Planner Certification path! We structured it to include the most essential topics for your everyday work in the ad tech world. Here you will learn how Adform's platform works and how to set up direct campaigns. Also, you will study DSP in detail and get to know more about DMP and Site Tracking. Finally, you will familiarize yourself with Reports and our Creative Studio tool. After having successfully completed the exam, you will gain a certificate which you are very welcome to share on social media. Happy learning!

Duration: 10 hours.

This section introduces the very basic building blocks of Adform's new integrated advertising platform. The topics covered here will allow you to unlock the ideal set-up and personalise your Adform experience.

Platform Essentials

This course introduces the basic yet crucial building blocks of Adform FLOW. The topics covered here will help you familiarize yourself with account and campaign hierarchy, unlock the ideal setup, and personalize your Adform experience.
- Duration 1h
- Rating5.0
- Beginner

Here we will cover the Ad Serving foundations of advertising – in these modules, you will learn how to set up campaigns, line items as well as manage their settings.

Ad Serving Essentials

Here we will cover the Ad Serving foundations. You will learn how to set up campaigns, orders and line items, as well as manage their settings. Later, you will deep dive into banner and tag management topics.
- Duration 1.7h
- Rating5.0
- Beginner

This path will take you through the DSP programmatic basics; it highlights the changes introduced in Adform FLOW.

DSP Essentials

This course is for beginners who are starting their journey in DSP programmatic skills. You will learn to confidently set up programmatic campaigns, line items, and optimize your campaign settings.
- Duration 2h
- Beginner

This path will cover the more advanced features and aspects of Adform's DSP.

DSP Advanced

We recommend this course if you have already finished DSP Essentials or if you feel confident using Adform's DSP. In this extensive course we will cover various topics, such as bid multipliers, video targeting, budget flights, and much more.
- Duration 1.5h
- Rating5.0
- Advanced

In this path, we cover the most recent improvements and changes to Adform DMP as part of Adform FLOW.

DMP Essentials

This short, yet informative path is fully dedicated to help you ace your basic DMP skills. Here you will learn how to build and edit a DMP audience and how to set up Destinations.
- Duration 30m
- Rating4.0
- Beginner

This section covers the basics of how to generate, customise and manage your Site Tracking set up, as well as reporting on the data collected by it.

Site Tracking

In this course you will learn how to generate, customize and manage your Site Tracking setup. At the end of the course, you will know how to work with tracking settings, container tags, and how to manage tracking points.
- Duration 1.5h
- Rating5.0
- Beginner

Here you will obtain reporting foundations: how to use our real-time Analytics tools and build your own Custom Reports. Also, you will learn how to review user journeys towards conversion and use Data Exports.