Adtech Cafe - Episode 3: Retail Media with Peter Giordano, DoorDash
Outline
John Piccone and Peter Giordano discuss the advertising and promotion strategies at DoorDash, a food delivery service. Peter discusses how DoorDash advertises in the retail media space and why it's important to focus on the consumer. He also talks about how data plays a role in their strategy and their potential plans for the future.
Key speakers
- John Piccone, Americas Regional President of Adform
- Peter Giordano, General Manager of Ads Strategy & Platform at DoorDash
Agenda
- The role and development of DoorDash's advertising strategy
- The importance of a consumer-first approach
- The relevance and application of retail media principles to DoorDash
- The use of data in their advertising strategy
- The potential for DoorDash to expand its advertising services beyond its own platforms